Chuah, Chin Wei and Ting, Hiram and Alsree, Syed Ridhwan and Cheah, Jun Hwa (2015) Factors affecting entrepreneurial intention of Malaysian university student. In: Conference on Business Management Research II (CBMR II), 22 December 2015, Star City Hotel, Alor Setar, Kedah.

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Abstract

Entrepreneurship development has been designated as a key component in economic transformation and educational programs in Malaysia.The government has introduced various initiatives to cultivate entrepreneurial spirit among younger generations, especially the university students.Despite the magnitude of these efforts, little is known whether university students today are entrepreneurial.Notwithstanding the abundance of literature on entrepreneurship, factors affecting students’ entrepreneurial behavior and why certain students are more entrepreneurial than others require continual assessment.Hence, the present study is aimed at investigating entrepreneurial intention among university students in Malaysia. Theory of planned behavior is adopted to specifically look at the effect of behavioral factors on entrepreneurial intention. Moreover, contextual factors are incorporated into the model to articulate the impact of perceived support and barriers towards such intention. Using field data collected from 204 university students in Malaysia, this study examines the impact of behavioral factors as well as the contextual factors on students’ entrepreneurial intention by means of multiple regression using SPSS.The findings show that behavioral factors, namely attitude, subjective norm and perceived behavioral control, have significant effect on entrepreneurial intention.It is also found that perceived positive image about entrepreneurs and perceived difficulty to get financial support have impact on their intention.This confirms the need to inculcate entrepreneur ism into university students and highlights the importance of providing them conducive surroundings to allow them to develop as entrepreneurs.It also suggests the misleading mentality among students about entrepreneurship as they might have perceived it to be about doing business with strong reliance on financial resources.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-13903-0-6 Organized by: School of Business Management, Universiti Utara Malaysia
Uncontrolled Keywords:	Business, Human Resource Management, Marketing and Entrepreneurship
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Mr. Chin Wei Chuah
Date Deposited:	04 Feb 2016 07:24
Last Modified:	13 Apr 2016 03:24
URI:	https://repo.uum.edu.my/id/eprint/17089

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