Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Azanin (2014) Key elements of market orientation on Malaysian SMEs performance. International Journal of Business and Society, 15 (1). pp. 49-64. ISSN 1511-6670

PDF Restricted to Registered users only Download (603kB) | Request a copy

Abstract

Malaysian Small Medium Enterprises (SMEs) are vital components of the country’s economic development.This paper assessed the relationship between market orientation critical success factors and Malaysian SMEs performance.Data were collected via mail survey employing the simple random sampling procedure.A total of 140 SMEs responses to this study.The findings revealed mix relationship among the components of market orientation critical success factors in SMEs performance.Two factors, specifically, customers focus and market dissemination was found to have significant relationships with SMEs performance. On the other hand, the other factors, namely market intelligence and responsiveness did not indicate significant influence on the SMEs performance.Consequently, the result of this study has significant impact to SMEs owners in forwarding organizational excellence.For SMEs to contribute significantly to the realization of the long term business and industrial competitiveness of the country, they need to focus on any activities that related to the market orientation critical success factors.

Item Type:	Article
Uncontrolled Keywords:	Market Orientation; Small Medium Enterprise (SME); Performance; Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Prof. Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited:	24 Feb 2016 01:31
Last Modified:	18 Apr 2016 03:06
URI:	https://repo.uum.edu.my/id/eprint/17252

Actions (login required)

View Item