Ahmad, Rahayu and Wang, Jieyu and Hercegfi, Karoly and Komlodi, Anita (2011) Different people different styles: Impact of personality style in web sites credibility judgement. In: Human Interface and the Management of Information. Interacting with Information. Lecture Notes in Computer Science, 6771 (VI). Springer Berlin Heidelberg, pp. 521-527. ISBN 978-3-642-21792-0

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Abstract

Reliance on the Internet as a source of information has increased dramatically in recent years among information seekers.The reliability of information on the Internet can sometimes be questionable due to the absence of an editorial function.Users need to carefully consider the quality of the information before using it.The goal of this research was to study the process of credibility evaluation by users.We examined how personality styles influence the way people make credibility judgments when they are browsing online.Our results show that thinkers’ evaluation style were more fact based than intuitive users who relied more on their initial impression and prior experience with the websites.Perceivers gathered information from various sources before trusting information and forming perception on the credibility of authors and websites.Lastly the judgers tend to formed conclusions quickly.This resulted to filtering credible web sites based on the format and layout of the websites.

Item Type:	Book Section
Subjects:	T Technology > T Technology (General)
Divisions:	College of Arts and Sciences
Depositing User:	Dr. Rahayu Ahmad
Date Deposited:	01 Mar 2016 00:42
Last Modified:	01 Mar 2016 00:54
URI:	https://repo.uum.edu.my/id/eprint/17391

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