Sulaiman, Nor Intan Saniah and Ghazali, Saadiah and Zabidi, Nerda Zura and Omar, Mohd Faizal and Alias, Rose Alinda (2015) Analytical hierarchy process and Markov Chain in shared knowledge through social media. Jurnal Teknologi, 77 (5). pp. 57-61. ISSN 0127-9696

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Abstract

Many studies have been performed to measure successful knowledge sharing in general.However, limited study has been done to assess successful knowledge sharing through social media.Hence, in this paper intend to discuss our approach to assess knowledge sharing among personal social media user.In order to achieve our objective, we proposed to integrate Analytic Hierarchy Process (AHP) and Markov Chain (MC) technique to investigate the pattern of the shared knowledge through social media.Markov Chain will be used to model the knowledge sharing success through expert opinion and stochastic process.We anticipate the outcome of the assessment in a form of a final matrix showing the probability of successful knowledge sharing through social media.The elements in each row of the Markov Chain transition matrix will be calculated using Analytic Hierarchy Process. The assessment tool produce from our research is expected to benefit policy maker or internet user in order to enhance their knowledge sharing strategy in social media application.

Item Type:	Article
Uncontrolled Keywords:	Knowledge sharing; social media; analytic hierarchy process; Markov Chain
Subjects:	Q Science > QA Mathematics > QA76 Computer software
Divisions:	School of Quantitative Sciences
Depositing User:	Dr. Nor Intan Saniah Sulaiman
Date Deposited:	02 Mar 2016 06:22
Last Modified:	28 Apr 2016 01:12
URI:	https://repo.uum.edu.my/id/eprint/17409

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