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Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)


Ado, Abdullahi Bala and Hassan, Haslinda and Mohd Nasir, Mohd Herry (2015) Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC). In: International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA.

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Abstract

Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, focusing specifically on the e-CRM features on the websites. The different use of e-CRM features in both MU and Chelsea FCs are highlighted.The findings demonstrate that both FC teams utilize some of the e-CRM features.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-0910-10-9 Organized by: School of Accountancy, Universiti Utara Malaysia.
Uncontrolled Keywords: Electronic customer relationship management, Internet, customers, football
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Haslinda Hassan
Date Deposited: 13 Mar 2016 01:56
Last Modified: 12 Apr 2016 06:24
URI: http://repo.uum.edu.my/id/eprint/17520

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