Sawandi, Norfaiezah (2015) CSR practices in Malaysian unit trust industry: Case study of FGU and PSU. In: International Conference on Accounting Studies (ICAS) 2015, Aug 17-20, 2015, Thistle Johor Bahru Hotel, Johor, MALAYSIA.

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Abstract

This paper, by employing Robert’s (2003) framework of CSR, aims to assess organizations’ CSR initiative particularly the voluntary education initiative of two case organisations.The case organisations, FGU group and PSU group, are among the main players in Malaysian unit trust industry.The case evidence was primarily constructed from three main sources, in-depth interviews, documentary review and observation. Evidence suggests that PSU’s voluntary education initiative is carried out merely as public relations or as windowdressing exercise Meanwhile, the evidence suggests that there are mix drivers behind FGU’s education initiative which include social and economic factor.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-0910-09-3 Organized by: School of Accountancy, Universiti Utara Malaysia
Uncontrolled Keywords:	Corporate Social Responsibility, Malaysian Unit Trust, Case Study
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Mar 2016 02:16
Last Modified:	17 Apr 2016 03:04
URI:	https://repo.uum.edu.my/id/eprint/17594

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