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Environmental technological innovation and market demand: is market orientation a missing link?


Yusuf, Muhammad Fakhrul and Ashari, Hasbullah and Razalli, Mohd Rizal and Ramle, Rashidah (2016) Environmental technological innovation and market demand: is market orientation a missing link? In: 5th International Conference on Advances in Economics, Management and Social Study (EMS), 12-13 Mar 2016, G Tower Hotel, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while designing policies centered on technological (supply) side view.Extant research also constructs a direct mechanism for the market demand–ecoinnovation link.The research reported here, however, provides and investigates an indirect market demand-environmental technological innovation argument where market orientation is a mediator.The current study is motivated to produce this conceptual model for the benefit of policy makers and industry alike

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: environmental technological innovation, market demand, market orientation, eco-innovation, sustainable development
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Hasbullah Haji Ashari
Date Deposited: 10 Apr 2016 07:46
Last Modified: 10 Apr 2016 08:06
URI: http://repo.uum.edu.my/id/eprint/17703

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