Mad Lazim, Halim and Sasitharan, D (2015) What factor persuade Malaysians consumer to purchase smartphone? Journal of Technology and Operations Management, 10 (2). pp. 38-50. ISSN 1823-514X

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Abstract

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone.

Item Type:	Article
Uncontrolled Keywords:	Smartphone ownership, Malaysia consumer, purchase intention,
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Halim Mad Lazim
Date Deposited:	14 Apr 2016 02:04
Last Modified:	14 Apr 2016 02:04
URI:	https://repo.uum.edu.my/id/eprint/17814

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