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Social influence and price, influence on consumer resistance to innovation

Abbas, Mazhar and Mohtar, Shahimi (2015) Social influence and price, influence on consumer resistance to innovation. Journal of Technology and Operations Management, 10 (2). pp. 78-88. ISSN 1823-514X

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Abstract

The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors.Data were collected from 250 respondents through self administered questionnaires and SmartPLS 2.0 M3 was used to analyze the data.

Item Type: Article
Uncontrolled Keywords: price, social influence, resistance to innovation, smartphone
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Prof. Dr. Shahimi Mokhtar
Date Deposited: 14 Apr 2016 02:11
Last Modified: 14 Apr 2016 02:11
URI: https://repo.uum.edu.my/id/eprint/17818

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