Subhan, Muhammad and Nik Abdullah, Nik Ab. Halim (2015) Examining hierarchical importance of competitive strategy components of Penang Port of Malaysia: A preliminary study. International Business Management, 9 (3). pp. 273-280. ISSN 1993-5250

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Abstract

This study is aimed at investigating the importance of Porter’s competitive strategy components for main seaport in the Northern Corridor Economic Region (NCER), the Penang Port.This study examines, priority perspectives on the competitive strategy components from various relevant experts or academia using the Analytic Hierarchy Process (AHP) approach.The data were gathered from a study conducted within the NCRC research grant project.About 3 components of Porter’s competitive strategy, namely; cost leadership, focus and differentiation were examined.The findings show the hierarchy of importance for each component to be considered by Penang Port authority.This study highlights new implications of using appropriate competitive strategy for Penang Port growth based on its hierarchical approach.

Item Type:	Article
Uncontrolled Keywords:	Strategy analysis, hierarchy analysis competitive strategy,port competitiveness, AHP approach, Malacca straits, Penang port Malaysia.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of International Studies
Depositing User:	Dr. Muhammad Subhan
Date Deposited:	18 Apr 2016 01:14
Last Modified:	18 Apr 2016 01:14
URI:	https://repo.uum.edu.my/id/eprint/17951

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