Jabeen, Rubina and Aliyu, Mukhtar Shehu and Mahmood, Rosli (2016) The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach. International Postgraduate Business Journal, 8 (1). pp. 16-25. ISSN 2180-2459

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Abstract

The purpose of this study is to examine the moderating role of external environment on the relationship between market orientation (MO) and business performance of small and medium enterprises (SMEs) in Punjab, Pakistan.This study seeks to resolve the inconsistencies found in the contemporary literature regarding the relationship between MO and business performance. Questionnaire using a 5-point Likert scale was adopted from previous researcher’s work to ascertain the responses of the respondents.Survey research design was adopted and self administered questionnaires were used to collect the data from SMEs.The analysis was conducted using SPSS 20.The major findings of the study indicated that market orientation has a significant relationship with business performance while external environment plays a moderating role between market orientation and business performance.

Item Type:	Article
Uncontrolled Keywords:	market orientation, external environment, business performance, SMEs
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Prof. Dr. Rosli Mahmood
Date Deposited:	24 Jul 2016 04:53
Last Modified:	24 Jul 2016 04:53
URI:	https://repo.uum.edu.my/id/eprint/18441

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