Aripin, Norizah and Chong, Zhuang Li (2016) Gen 'Y' and instagram video: The differences between gender and acceptance of instagram video. In: 8th International Conference on Humanities and Social Sciences (ICHiSS), 27th to 29th of May 2016, The Royale Chulan Hotel, Damansara, Selangor, Malaysia.

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Abstract

Instagram Video is a social media application that concerns Samsung smart phone users, especially for the younger generation.This study aimed to identify differences between gender and acceptance Instagram Video in terms of useful, ease of use, enjoyment, attitude and frequency of use Instagram Video among students university.Quantitative methodology used in this study.Questionnaires were distributed to the students of Universiti Utara Malaysia that use Samsung smart phones for Instagram Video.T-test analysis was used to analyze the data. The study found that there is a differences between gender and useful, enjoyment and attitude use of Instagram Video.This shows that male is higher than female in terms of useful, enjoyment and attitude use of Instagram Video. However, the study found that there are no differences between gender and ease of use and frequency of use Instagram Video. This shows that male and female are equal in terms of easy to use and frequency of use Instagram Video.Based on these findings, useful, enjoyment and attitude has significant differences with gender. While easy to use, and frequency of use Instagram Video have no significant differences with gender.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-5985-41-6
Uncontrolled Keywords:	lnstagram Video, gender, acceptance
Subjects:	T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Norizah Aripin
Date Deposited:	08 Aug 2016 02:39
Last Modified:	08 Aug 2016 02:39
URI:	https://repo.uum.edu.my/id/eprint/18464

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