Nasser, Mohammad Al- and Islam, Rabiul and Zainal Abidin, Irwan Shah and Azam, Muhammad and Prabhakar, Akhiles Chandra (2015) Analysis of e-service quality through online shopping. Research Journal of Business Management, 9 (3). pp. 422-442. ISSN 1819-1932

Preview

PDF Download (812kB) | Preview

Abstract

This study investigates the factors that influence the e-service quality through online shopping.E-service quality is the difference between customers’ expectations for service performance priorities the service encounters and their expectations about service performance prior to the service offering.Due to the recent growth in e-service quality in the field of e-commerce, the importance of monitoring and measuring e-service quality has provided value to the virtual world. Perceived risk has been studied in marketing for over 40 years and appears to be an appropriate construct to understand consumer adoption of e-commerce payment systems.The internet’s impact upon the Malaysian market is significant and this has made it convenient for consumers to purchase products/services from the vendor and to go through the product information over the internet. The findings indicate the analysis of e-service quality through online shopping.

Item Type:	Article
Uncontrolled Keywords:	E-service quality online shopping, dimension, risk
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Dr. Irwan Shah Zainal Abidin
Date Deposited:	08 Sep 2016 07:41
Last Modified:	08 Sep 2016 07:41
URI:	https://repo.uum.edu.my/id/eprint/18631

Actions (login required)

View Item