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Continuous knowledge sharing: An exploratory study using online focus group technique

Hashim, Kamarul Faizal and Ahmad, Azizah and Mohd Shaharanee, Izwan Nizal (2015) Continuous knowledge sharing: An exploratory study using online focus group technique. Advanced Science Letters, 21 (6). pp. 1822-1825. ISSN 1936-6612

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In recent years, online communities have become a popular social space for consumers to interact with each other from around the world.Generally within online community, people with different level of experience and expertise can informally share what they know.In order to ensure online community sustainability, it requires continuous knowledge sharing from its members.Based on the literature, very little is known about continuous knowledge sharing.Hence, this study fills the gap by employing a qualitative research that is aim to explore why community members continuously share knowledge within business online communities.Online focus group is selected as data collection technique.Based on the results continuous knowledge sharing is explained by three main beliefs –motivation, technology and social.This paper ends by a discussion on the contributions of this research.

Item Type: Article
Subjects: Q Science > Q Science (General)
Divisions: School of Computing
Depositing User: Dr. Kamarul Faizal Hashim
Date Deposited: 25 Sep 2016 08:46
Last Modified: 25 Sep 2016 08:46
URI: http://repo.uum.edu.my/id/eprint/18668

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