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Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria


Ahmed, Audu Maiyaki and Mohd. Mokhtar, Sany Sanuri (2010) Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria. Journal of Internet Banking and Commerce, 15 (1). pp. 1-8. ISSN 12045357

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Abstract

The paper aims at investigating the relationships between the effects of electronic banking facilities, customers’ employment sector and customers’ age-group on their choice of banks. Both descriptive and inferential statistics were use. Five hundred copies of questionnaire were distributed and eventually 81.4 percent response rate was achieved. A multi-stage sampling design was employed; delivery and collection strategy of data collection was also used.Chi-square statistical test of independence was employed. The results show that there is no significant relationship between electronic banking facilities and customers’ choice of banks. It was however found that there is significant relationship between customers’ employment sector and customers’ age-group on one hand and their choice of banks on the other hand. It was recommended that the management of Nigerian commercial banks should find the relevant factors that are considered important by customers of various age group to appropriately segmenting the target market.

Item Type: Article
Uncontrolled Keywords: electronic banking, consumer demography, consumer choice of banks, commercial banks, Nigeria
Subjects: H Social Sciences > HG Finance
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 24 Jan 2011 04:04
Last Modified: 24 Apr 2016 04:31
URI: http://repo.uum.edu.my/id/eprint/1932

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