Mohd Nor, Fatin Amira and Pang, Sia Yen and Omar, Ahmad Syahir and Ruzi, Noruzieyana and Wang, Mei Yin and Ahmad, Azhar (2015) A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia.

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Abstract

Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions among undergraduates‟ students in UUM. The main issues covered are price, financial assistance and customer satisfaction in housing sector.Besides using a survey to gather customer perceptions, this research also employs key stakeholders' perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of customer behavior in the local housing development's market.This research is also expected to provide good insights on managerial applications.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789670910178 Organized By: School Of Technology Management & Logistics, Universiti Utara Malaysia. Collaboration With: Pusat Kerjasama Universiti-Industri Universiti Utara Malaysia
Uncontrolled Keywords:	Housing Affordability, Housing Promotion, Business Performance, Customer Satisfaction
Subjects:	T Technology > TH Building construction
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Azhar Ahmad
Date Deposited:	13 Nov 2016 08:13
Last Modified:	13 Nov 2016 08:13
URI:	https://repo.uum.edu.my/id/eprint/19360

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