Mohamad, Nurzaini and Vikneswaran, Humithra Devi Suguna and Tan, Kah Yen and Yahya, Halimatun Shazwani and Teoh, Yi Fung and Mohd Zahari, Fadhilah (2015) Critical success factors in housing industries in Kubang Pasu, Kedah. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia.

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Abstract

The housing industry is a vital sector both to country economy and the citizenship welfare. However, there are many issues of the housing industry limiting the growth of the industry. For instance, income of the housing industry decreases day by day due to some issues compared to other sectors.Reflecting through differences in market segments, there are many factors that influence the success of housing industries which mostly circle around economics, demographic, geographic and many more.For that, this research investigates the five existing critical success factors on housing industry in Kubang Pasu.This research will use a survey to gather potential customer perceptions and perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of housing industry.This research is also expected to provide good insights on managerial applications.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789670910178 Organized By: School Of Technology Management & Logistics, Universiti Utara Malaysia. Collaboration With: Pusat Kerjasama Universiti-Industri Universiti Utara Malaysia
Uncontrolled Keywords:	Housing industry, Affordability, Accessibility, Economic, Customer Customization, Kubang Pasu
Subjects:	T Technology > TH Building construction
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Fadhilah Mohd Zahari
Date Deposited:	14 Nov 2016 00:07
Last Modified:	14 Nov 2016 00:07
URI:	https://repo.uum.edu.my/id/eprint/19363

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