Hassan Huluki, Zulaikha and Md Natar, Siti Nur Sasah and Kamal, Mohd Firdaus and Azmi, Mohd Arif and Shamsudin, Dzul Ikram and Osman, Nor Hasni (2015) Critical success factor for sustainable frozen food. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia.

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Abstract

Industrial production of frozen food is the food industries that develop rapidly and it is not something new to consumers in Malaysia.Frozen food industry has captured the hearts of consumers to various products offered in the market nowadays. In view of that, this study analyses the critical success factors for sustainable frozen food industry. In this study there are four factors related in critical success sustainable frozen food industry such as food security.Therefore frozen food manufacture must make sure that their food was safe and clean to customer use, this issue always happen in frozen food industrial.The research design has been done with the technique qualitative and quantitative.Besides using a survey to gather customer perceptions, this research also employs key personnel perspectives into the analysis. It is expected that the findings could contribute towards greater understanding in view of frozen food industry. This research is also expected to provide good insights on managerial applications.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789670910178 Organized By: School Of Technology Management & Logistics, Universiti Utara Malaysia. Collaboration With: Pusat Kerjasama Universiti-Industri Universiti Utara Malaysia
Uncontrolled Keywords:	Frozen food, Critical Success Factor, Sustainable
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences T Technology > TX Home economics
Divisions:	School of Technology Management & Logistics
Depositing User:	Prof. Dr. Nor Hasni Osman
Date Deposited:	14 Nov 2016 00:11
Last Modified:	14 Nov 2016 00:11
URI:	https://repo.uum.edu.my/id/eprint/19364

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