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Inovasi dalam perusahaan kecil dan sederhana (PKS) pembuatan makananan dan minuman

Adnan@Nasir, Zaim Shah and Ahmad, Hartini (2016) Inovasi dalam perusahaan kecil dan sederhana (PKS) pembuatan makananan dan minuman. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (1). pp. 79-88. ISSN 2462-1714

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Small and Medium Enterprises (SMEs) significantly contribute to the country, especially in the Gross Domestic Product (GDP), employment and exports. However, with the challenging in external environment, SMEs must innovate in order to compete and survive in the business environment. The objective of this study is to identify the profile of SMEs and investigate the type of innovation that are predominant in the food and beverage manufacturing SMEs.Data were collected using questionnaires from a sample of 277 SMEs. The study found that the majority of Malaysian food and beverage manufacturing SMEs located in Selangor and the majority type of business is sole proprietorships.There are three types of innovation undertaken by SMEs such as product innovation, process innovation and marketing innovation.SMEs' get resources from their internal and external to undertake innovation in their companies.

Item Type: Article
Additional Information: English title = Innovation in Malaysian food and beverage manufacturing SME
Uncontrolled Keywords: Small And Medium Enterprises (Smes), Innovation, Food And Beverage Manufacturing
Subjects: H Social Sciences > HB Economic Theory
T Technology > TS Manufactures
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Madya Dr. Hartini Ahmad
Date Deposited: 17 Nov 2016 03:12
Last Modified: 17 Nov 2016 03:12
URI: http://repo.uum.edu.my/id/eprint/19828

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