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Factors influencing consumers’ intentions towards purchasing Islamic hotel service: A conceptual model


Nor Kamal, Nor Syahirah and Mohammed, Abdulal Alem (2016) Factors influencing consumers’ intentions towards purchasing Islamic hotel service: A conceptual model. In: Pengurusan Halal, Ekonomi dan Perniagaan 2016, November 2016, Perpustakaan Sultanah Bahiyah UUM.

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Abstract

Islamic hotel service is growing in popularity and is becoming one of the major academic and practical topics in the hospitality and tourism field.However, there is limited research into the relationship between the factors that influence consumers’ intentions, such as halal awareness, brand image, norms, attitude and price.Therefore, this study offers a conceptual model that explains the theoretical linkages existing between these factors and consumers intentions.It serves not only to clarify the relationship between them but also to explain the moderating effect of religiosity in this relationship

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-13903-4-4
Uncontrolled Keywords: Halal Awareness, Religiosity, Consumer Intention, Islamic Hotel Service
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HB Economic Theory
Divisions: School of Tourism, Hospitality & Environmental Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 17 Nov 2016 03:41
Last Modified: 17 Nov 2016 03:41
URI: http://repo.uum.edu.my/id/eprint/19840

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