Udomsil, Poungtong and Pankham, Sumaman (2016) A development of causal relationship model of the Google sites usage for learning at Rangsit University. In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand.

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Abstract

The study aimed to develop a causal relationship model for the usage of Google Sites for learning by using the Technology Acceptance Model (TAM) and the Social Media Acceptance Model (SMAM). The literature review indicated that there was no paper on the causal relationship model on the usage of Google Sites for learning in Thailand. The proposed model consisted of six latent variables as follows: ‘Performance’, ‘Effort’, ‘Self’, ‘Communication Function’, ‘Intention’, and ‘Google Sites Usage’.The survey sample consisted of 450 students from Rangsit University.Structural Equation Modeling (SEM) was used to analyze the causal relationship model.Moreover, statistical analysis was conducted to create a dataset using the packed statistic program.The results indicated that the adjusted model was consistent with the empirical data.Goodness-of-Fit indicators included a Chisquare value of 545.99 with 232 degrees of freedom; CMIN/DF = 2.35; SRMR = 0.04; GFI = 0.90; AGFI = 0.90; CFI = 0.96, and RMSEA = 0.06.In summary, Google Sites Usage were positively correlated and influenced to the intention to use Google Sites for learning at Rangsit University.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 978-967-0910-19-2 Organized by: College of Arts and Sciences, Universiti Utara Malaysia
Uncontrolled Keywords:	Structural Equation Modeling, Technology Acceptance Model, Social Media Acceptance Model, Technology Social Media Acceptance Model.
Subjects:	T Technology > T Technology (General)
Divisions:	School of Computing
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	01 Dec 2016 07:26
Last Modified:	01 Dec 2016 07:26
URI:	https://repo.uum.edu.my/id/eprint/20160

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