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Strategic marketing education for lifelong learning


Hassan, Bacho Ali Hamdan and Ayub, Bibi Akhtar (2010) Strategic marketing education for lifelong learning. In: Lifelong Learning International Conference 2010 (3LInC '10), 10 - 12 November 2010, Seri Pacific Hotel, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

A variety of definitions have been suggested for the concept of marketing in education.Marketing education, like marketing practice, is dynamic. It must continually involve in such manner as to accommodate and satisfy a variety of interests including government, business and industry as well as student. At the same times, there is a growing recognition of the need to move towards lifelong learning, specifically that which focuses on informal and non-formal learning by adult. The purpose of this article is to provide point of view for discussion of an understanding of lifelong learning as part of everyday life, and in the perspective of strategic marketing education.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organised by Executive Development Centre Universiti Utara Malaysia
Subjects: L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions: Executive Development Centre
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 03 Jan 2011 02:40
Last Modified: 03 Jan 2011 02:48
URI: http://repo.uum.edu.my/id/eprint/2026

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