Kayat, Kalsom and Zainuddin, Nur Farrah Ain and Ramli, Razamin and Mat Kasim, Maznah (2016) The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia. International Review of Management and Marketing, 6 (S7). pp. 145-149. ISSN 2146-4405

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Abstract

In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance.This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay

Item Type:	Article
Uncontrolled Keywords:	Leadership, Community Support, Community-based Rural Homestay Programme
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Tourism, Hospitality & Environmental Management
Depositing User:	Prof. Dr. Kalsom Kayat
Date Deposited:	08 Dec 2016 03:33
Last Modified:	08 Dec 2016 03:33
URI:	https://repo.uum.edu.my/id/eprint/20273

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