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The management steps towards the success and sustainability of Mae Kampong tourism community


Jitpakdee, Pit and Harun, Azhar and Mohd Zain, Zawiyah (2016) The management steps towards the success and sustainability of Mae Kampong tourism community. In: International Conference on Government & Public Affairs 2016 (ICOGPA2016), October 5th - 6th, 2016, School of Government, Universiti Utara Malaysia (UUM), Sintok, Kedah, Malaysia.

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Abstract

suburban areas of Thailand. For a couple of decades, the CBT has been linked to the development goals in terms of increasing income for local people, improving their life quality, and leading them out of poverty.Not only CBT communities that gained advantages from this kind of tourism, but tourists benefit from it by experiencing the local way of life as well. However, the CBT is not as simple as just thinking and doing.The communities need to clearly understand how to manage and operate the CBT sustainably.Otherwise it would be just a firework that popped in the sky and vanished.So, the management of the CBT community is the key to success and sustainability.This paper analyzes the management steps, and extracts the management know-how that led them to the success of a community that is located in the mountainous area of Chiang Mai which is in the Northern region of Thailand namely Mae Kampong village.By collecting data through observation and interviews, and also reviewing related literatures, it is believed that the success and sustainability of Mae Kampong’s CBT operation is based upon the continuous process of the management cycle.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-44661-7-6 Organized by: School Of Government, Universiti Utara Malaysia (UUM), Sintok Kedah, Malaysia.
Uncontrolled Keywords: management system, sustainable community management, strategic planning, PDCA cycle, community based tourism
Subjects: J Political Science > JS Local government Municipal government
Divisions: School of Government
Depositing User: Prof. Madya Dr Azhar Harun
Date Deposited: 18 Dec 2016 07:38
Last Modified: 18 Dec 2016 07:38
URI: http://repo.uum.edu.my/id/eprint/20361

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