Kaliappen, Narentheren and Abdullah, Haim Hilman (2016) Strategic match of cost leadership, competitor orientation and process innovation on performance. International Journal of Organizational & Business Exellence, 1 (1). pp. 1-13. ISSN 2504-8589

Preview

PDF Download (299kB) | Preview

Abstract

This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, which is 54, were usable.The findings supported all the four hypotheses.Specifically, this study found a causal relationship among cost leadership, competitor orientation and process innovation.Importantly, this research discovered competitor orientation and process innovation mediating the cost leadership and performance nexus. This research shows the importance of cost leadership, competitor orientation and process innovation which have received little attention in current strategic management literatures.Finally, managerial and theoretical implications are highlighted.

Item Type:	Article
Uncontrolled Keywords:	cost leadership; competitor orientation; process innovation; performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Dr. Narentheren a/l Kaliappen
Date Deposited:	05 Jan 2017 01:44
Last Modified:	05 Jan 2017 01:44
URI:	https://repo.uum.edu.my/id/eprint/20563

Actions (login required)

View Item