Adnan, Noor Liza and Muhammad Jamil, Che Zuriana and Mohd Noor, Nor Azila (2012) The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry. Asian Social Science, 9 (1). pp. 1-16. ISSN 1911-2017

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Abstract

With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships and becoming critical in business relationships to lower transaction costs and foster greater economic value for both marketers and their customers.Despite the assumption that relationship satisfaction influences buyer supplier relationship, previous studies in this area had focused more on factors affecting overall satisfaction of relationship rather than the consequences of the satisfaction.Using a survey method, this study investigates the consequences of relationship satisfaction on trust and commitment among 107 Malaysian car dealers.Results revealed that when the car dealers are satisfied with the relationship with their suppliers, they tend to be more committed and trust the suppliers.Results are compared with earlier findings and implications for future research are discussed.

Item Type:	Article
Uncontrolled Keywords:	Relationship satisfaction, car dealership, trust, commitment
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Dr. Che Zuriana Muhammad Jamil
Date Deposited:	26 Jan 2017 01:46
Last Modified:	26 Jan 2017 01:46
URI:	https://repo.uum.edu.my/id/eprint/20748

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