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The mediating role of market orientation on entrepreneurial orientation, absorptive capacity and technological innovation capabilities


Aljanabi, AbdulQadir Rahomee Ahmed and Mohd Noor, Nor Azila (2015) The mediating role of market orientation on entrepreneurial orientation, absorptive capacity and technological innovation capabilities. Asian Social Science, 11 (5). pp. 219-234. ISSN 1911-2017

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Abstract

The present study purposes to examine the mediating role of Market Orientation in its nexus among Entrepreneurial Orientation, Absorptive Capacity and Technological Innovation Capabilities among construction SMEs in Kurdistan region of Iraq.Due to the critical role of SMEs in construction industry for the reconstruction of Iraq in general and Kurdistan region in particular, the purpose of present study is to determine whether the Market Orientation has a mediating role in its relation with the examined variables, so as to examine that, the model of present study was developed.To validate the proposed model, self-administered questionnaire were conducted to gathering data from SMEs owners in Kurdistan region of Iraq, 249 questionnaires returned and used for statistical analysis Out of 278 distributed.The outcomes of present research reflect that both of Absorptive Capacity and Entrepreneurial Orientation have significant effect on Technological Innovation Capabilities. Furthermore, the outcomes of present study assert that the Market Orientation has a partial mediation mechanism in the nexus between Absorptive Capacity and Technological Innovation Capabilities.

Item Type: Article
Uncontrolled Keywords: absorptive capacity, entrepreneurial orientation, market orientation, partial least squares, SMEs-Kurdistan region of Iraq, technological innovation capabilities
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Madya Dr. Nor Azila Mohd Nor
Date Deposited: 26 Jan 2017 02:01
Last Modified: 26 Jan 2017 02:01
URI: http://repo.uum.edu.my/id/eprint/20751

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