UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

A cost-benefit analysis of a new product development from organic broken-milled rice in Thailand


Aungvaravong, Chuenjit and Likitwongkajon, Napaporn and Yanakittkul, Phaibun (2016) A cost-benefit analysis of a new product development from organic broken-milled rice in Thailand. In: International Conference on Accounting Studies (ICAS) 2016, 15-18 August 2016, Langkawi, Kedah, Malaysia.

[img]
Preview
PDF
Download (651kB) | Preview

Abstract

This paper aims to carry out a cost-benefit analysis of a new product development from a by-product.In this case, the by- product is organic broken-milled rice and the new product development is organic rice pudding.Data was obtained from multi supply chain of a primary data, for instance, farmers, retailer, and entrepreneurship on a rice supply chain and a secondary data from the published literature. The study found that the payback period (PB) of the investment is 2 years and 7 months (940 days) with the net present value (NPV) is 3,008,099 Thai Baht (assuming that the discount rate is 8%) and 22.73% of internal rate of return on investment (IRR). The results indicates that investment in the organic rice pudding product could be profitable in the long run.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-0910-27-7 Organized by: Institute for Strategic and Sustainable Accounting Development (ISSAD), Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia
Uncontrolled Keywords: Cost benefit analysis, New product development, Organic broke-milled rice
Subjects: S Agriculture > S Agriculture (General)
T Technology > TS Manufactures
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 01 Feb 2017 02:52
Last Modified: 01 Feb 2017 02:52
URI: http://repo.uum.edu.my/id/eprint/20813

Actions (login required)

View Item View Item