Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Matter of similarity and dissimilarity in multi-ethnic society: a model of dyadic cultural norms congruence. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

Taking this into consideration of diver cultural norms in Malaysian workplace, the propose model explores Malaysia culture and identity with a backdrop of the pushes and pulls of ethnic diversity in a Malaysia.The model seeks to understand relational norm congruence based on multiethnic in Malaysia that will be enable us to identify Malaysia cultural and identity.This is in line with recent call by various interest groups in Malaysia to focus more on model designs that capture contextual and cultural factors that influences Malaysia culture and identity.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences 33, 00006 (2017)
Subjects:	H Social Sciences > HM Sociology P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:	School of Technology Management & Logistics
Depositing User:	Prof. Dr. Hassan Abu Bakar
Date Deposited:	08 Feb 2017 02:01
Last Modified:	08 Feb 2017 02:01
URI:	https://repo.uum.edu.my/id/eprint/20889

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