Govindasamy, Vimala and Suresh, Kalyani (2017) Exploring approaches to drivers and barriers of corporate social responsibility implementation in academic literature. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

CSR implementation is a relatively untapped area of study.Barriers are components that block and test the execution of CSR in an organization while drivers are positive CSR performance indicators. There is a dearth of academic literature of exploration of barriers and drivers of CSR in developing economies.This paper focuses on synthesizing existing scholarly research literature on drivers and barriers of Corporate Social Responsibility from the perspectives of developed and developing economies. With most companies around the world joining the CSR bandwagon in a bid to positively influence their relationships with employees and stakeholders, it is imperative that CSR research addresses the barriers and drivers that companies are likely to face during the implementation of their CSR strategies.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	published in SHS Web of Conferences Volume 33 (2017)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	12 Feb 2017 02:49
Last Modified:	12 Feb 2017 02:49
URI:	https://repo.uum.edu.my/id/eprint/20904

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