Ju, Bei (2017) A case study of foreigner’s intercultural identity in China via WeChat Moments. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

The study of communication and culture are interrelated with each other and with semiotics. This study attempts to explore the intercultural identity of foreigners via their use of social media in China.As the most popular social media used in China, a foreign teacher from America (named as Liz)’s posts via WeChat Moments from 2013 to 2015 were coded based upon photos and texts to indicate her identity in China.As a result of semiotic analyses, five main themes were identified in her posts, ranging from personal interests and needs, occupation, family, Chinese traits to American traits.Based upon these identified themes, Liz’s intercultural identity as Chinese culture experiences and promoter is reflected by her description of Chinese traditions, showing contrasts between American and Chinese culture, and using Chinese characters in writing.Overall, not much anxiety and stress during Liz’s acculturation process are shown while most cultural posts reflect her active and ongoing adaption to Chinese culture.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences; Volume 33 (2017)
Subjects:	H Social Sciences > HE Transportation and Communications T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	12 Feb 2017 03:33
Last Modified:	12 Feb 2017 03:33
URI:	https://repo.uum.edu.my/id/eprint/20916

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