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Discourse of transformation in organizational change management


Della, Christiantine (2017) Discourse of transformation in organizational change management. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

This study examines the discursive construction of ideological change and identity within the practice of organisational control in organisational change management.The focus of the study was to examine how the organisation through its large-scale re engineering process to implement organisational change initiatives appropriated discourse of transformation to effect change among its organisational members. The organisation’s focus is to change mindsets and persuade members to embrace characteristics, traits, attitudes and behaviour that are deemed to be beneficial to the organisation.Discourse of transformation is used as an object of discursive construction of reality in the construction of an ‘ideal’ member identity and ideological change. The theoretical framework for the study is informed by theories of identity and ideology in discourse, theories of power and language as articulated in the field of critical discourse analysis.The data consist of transcripts of ‘Sharing Sessions’ which were transcribed verbatim. The analytical framework for the textual analysis of identity and ideology is developed on a basis of a combination of concepts and methods namely, [1] analysis, intertextual analysis, Antaki and Widdicombe’s principles for analysing identity in talk and [2] modes of identity regulation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: published in SHS Web of Conferences; Volume 33 (2017)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 12 Feb 2017 04:25
Last Modified: 12 Feb 2017 04:25
URI: http://repo.uum.edu.my/id/eprint/20925

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