Ayub, Suffian Hadi and Manickam, Yesuselvi and Hamzah, Mohammed Rezal and Suanda, Julinawati and Mohd Yusoff, Husna Afifi (2017) Health related campaigns in social media and its practical aspects for youths in Malaysia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980).Further to that, the paper provides an insight on how past efforts by relevant stakeholders were utilised in creating awareness to Malaysian youths through the social media.Upon identifying the efforts through extensive literature review, the usage of social media in propagating behavioural changes in youths’ were also discussed.Several meaningful impacts were discovered and must be carefully considered in terms of its practical implications to suit Malaysian youths.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences Volume 33 (2017)
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2017 01:20
Last Modified:	15 Feb 2017 01:20
URI:	https://repo.uum.edu.my/id/eprint/20953

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