Halem Shah, Dil Froz Jan Sayed and Ahmad, Abdul Mua’ti Zamri and Hassan, Hamisah Zaharah and Shamshudeen, Rosya Izyanie and Ibrahim, Faridah (2017) Metaphor of ‘Adaptation’: a metaphoric rhetorical criticism on Aminuddin Baki’s Torch Movement Speech 3. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

This paper looks at the Aminuddin Baki’s Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It’s is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on ‘Adaptation’ of the Malays.The study hopes to identify the direction of the ‘Adaptation’ metaphor which is liken banana tree and its off springs.Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis.A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences; Volume 33 (2017)
Subjects:	P Language and Literature > PN Literature (General) > PN0080 Criticism
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2017 01:23
Last Modified:	15 Feb 2017 01:23
URI:	https://repo.uum.edu.my/id/eprint/20954

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