Muda, Suhaini (2017) Communication and nurturing to sustain collaborative partnership. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

One of the major challenges of sustaining collaborative partnership in a longstanding community service organisation in the study involves ambiguous communication and cultural constrains among the stakeholders which due to the lack of communication and nurturing in the relationships.Based on the responses of multiple stakeholders, this paper brings forward the discussion on the need for communication and nurturing, the aspects which importance is commonly known but often being disregarded in the collaborative settings.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences; Volume 33 (2017)
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Suhaini Muda
Date Deposited:	15 Feb 2017 02:00
Last Modified:	15 Feb 2017 02:00
URI:	https://repo.uum.edu.my/id/eprint/20968

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