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Traffic lights symbol’s effect on consumer dietary quality


Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Traffic lights symbol’s effect on consumer dietary quality. Journal of Scientific Research and Development, 3 (1). pp. 77-82. ISSN 1115-7569

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Abstract

The objective of this article was to elaborate the decisive role of traffic lights symbols on consumer’s dietary quality.Several researchers have taken this Front of Package label scheme for the investigation of it positive, negative or indifference role for consumer diet quality. Author of this research paper has observed mixed kind of results regarding traffic lights symbols toward its effect on consumer dietary quality. In the past researches few researchers have expressed very favorable opinion and they described that due to easy to understand and easy to interpret traffic lights symbols are effective.They indicated that traffic lights symbols develop basic sense of healthy and unhealthy food intake which ultimately leads toward better consumer dietary quality.Whereas some researchers have noted that traffic lights symbols did not effect on consumer dietary quality.Their point of view is that every consumer has unique Body Mass Index (BMI), therefore traffic light symbols just provide the signal about low medium and high saturated fat, fat, sodium and sugar.But consumers need to know per serving of calories in package food.These mixed kinds of results have indicated that the need of improvement and investigation on traffic light symbols still required for better results.

Item Type: Article
Uncontrolled Keywords: Traffic light symbols; Consumer dietary quality; Food label
Subjects: T Technology > TX Home economics
Divisions: School of Business Management
Depositing User: Dr. Noor Azmi Hashim
Date Deposited: 02 Mar 2017 03:39
Last Modified: 02 Mar 2017 03:39
URI: http://repo.uum.edu.my/id/eprint/21272

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