Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA.

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Abstract

Due to the increase interest in herbal products, the global herbal industry has expanded tremendously.There are several factors that have contributed to this situation, most important of which is changes in lifestyle. Even though there are indicators showing increase in demand of herbal products, there is a paucity of studies examining actual purchase. Hence the main objective of the study is to investigate the factors that influence the actual purchase of herbal products based on the theory of planned behaviour (TPB).This study has enhanced the understanding the factors that influence the actual purchase of herbal products.Nevertheless, the findings will be useful to entrepreneurs who are interested in knowing the fundamental factors that influence actual purchase of herbal products.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Actual Purchase; Herbal Product; Perceived Benefit; Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Prof. Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited:	08 Mar 2017 07:36
Last Modified:	08 Mar 2017 07:36
URI:	https://repo.uum.edu.my/id/eprint/21284

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