UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Institutional forces and the adoption of green practices among small and medium sized hotel in Southern, Thailand


Satchapappichit, Sruangporn and Hashim, Noor Azmi and Hussin, Zolkafli and Inmuong, Yanyong (2016) Institutional forces and the adoption of green practices among small and medium sized hotel in Southern, Thailand. Journal of Scientific Research and Development, 3 (5). pp. 107-116. ISSN 1115-7569

[img] PDF
Restricted to Registered users only

Download (316kB) | Request a copy

Abstract

There have been some encouraging trends in recent years towards green and sustainable practices. Green practices from basic initiatives to certification schemes are increasingly important for companies to be socially responsible in the tourism and hospitality industries.There are a number of factors driving the demand for green. In the hotel industry,it appears that small and medium‐sized enterprises (SMEs) are not actively getting involved with green practices.The question is whether or not SME owner‐managers of hotels are ready to keep up with the changes in the changing market environment.The purpose of this article is to investigate the factors that have an impact on the adoption of green practices among small and medium sized hotels (SMHs) in Southern Thailand using Institutional theory as a conceptual framework.The study adopts a quantitative analysis method.A questionnaire survey is a method used to collect the data from hotel owner‐managers in Phuket and Krabi. Our analysis shows that only owner‐manager attitudes positively influence the adoption of green practices and funds availability moderates the relations between regulations, green consumers and competitors with the adoption of green practices.

Item Type: Article
Uncontrolled Keywords: Green practices; Small and medium sized hotels; Institutional theory; Southern Thailand
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Noor Azmi Hashim
Date Deposited: 08 Mar 2017 08:03
Last Modified: 08 Mar 2017 08:03
URI: http://repo.uum.edu.my/id/eprint/21293

Actions (login required)

View Item View Item