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The pivotal role of user-friendly food label and personality traits on intention to consume packaged food products


Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) The pivotal role of user-friendly food label and personality traits on intention to consume packaged food products. Journal of Food Products Marketing, 1 (1). pp. 1-22. ISSN 1045-4446

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Abstract

The objective of the present study was to examine the effect of friendly food labels on packaged food consumption intention. A questionnaire method was adopted for data collection.The data were collected from 14 Pakistani universities. The systematic random sampling technique was used to draw the required sample size. The sample size was 365, where 730 questionnaires were distributed among students of 14 universities to achieve the required sample.Findings disclosed that a friendly food label has a positive and significant relation with packaged food consumption intention. But in the intervening effect of personality traits between exogenous and endogenous variables, only three personality traits have positive significant mediation—extra version, conscientiousness, and openness—whereas no mediation was found with neuroticism and agreeableness.Studies have unveiled the fact that there is need to investigate the decisiveness of personality traits for the selection of healthy food (Friedman & Kern, 2014).

Item Type: Article
Uncontrolled Keywords: Friendly food label, personality traits and packaged food consumption intention
Subjects: H Social Sciences > HB Economic Theory
T Technology > TX Home economics
Divisions: School of Business Management
Depositing User: Dr. Noor Azmi Hashim
Date Deposited: 08 Mar 2017 08:14
Last Modified: 08 Mar 2017 08:14
URI: http://repo.uum.edu.my/id/eprint/21296

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