Ali, Saqib and Halim, Fairol and Ahmad, Norzieiriani (2016) The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions. Journal of Marketing Management and Consumer Behavior, 1 (4). pp. 40-51. ISSN 2371-3615

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Abstract

The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected publications were analyzed, evaluates contributions and summarizes knowledge according to the topics studied, study context and research approach. The findings of this review indicate theoretical, methodological and geographical gaps.

Item Type:	Article
Uncontrolled Keywords:	Consumer behavior, Halal cosmetic, Attitude, Subjective norm, Perceived behavior control, Behavioral intention.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Dr. Fairol Halim
Date Deposited:	12 Mar 2017 02:52
Last Modified:	12 Mar 2017 02:52
URI:	https://repo.uum.edu.my/id/eprint/21344

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