Aliyu, Mukhtar Shehu and Mahmood, Rosli and Yeoh, Khar Kheng (2016) Strategic role of alliance orientation on performance of Nigerian public universities. International Journal of Organizational & Business Exellence, 1 (2). pp. 1-11. ISSN 2504-8589

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Abstract

The present research is aimed at determining if there is significant relationship between alliance orientation strategy and performance of Nigerian public univerisities. In testing the relationships, data were collected from five hundred and eleven academic leaders of thirteen (13) public universities in northwestern part of Nigeria, through drop and pick questionnaires. Data were analyzed using partial least square structural equation modeling. The results reveal significant and positive relationship between alliance orientation and performance of Nigerian public univerisities. These findings emphasize the importance of adopting the partnering and alliance oriented strategies among the public universities in Nigeria, for their success and these would help in gaining competitive advantage over others and reap higher performance. They could also anticipate future threats and seek out opportunities for further expansions in their activities. Conclusion and future research direction is provided toward increase in university performance.

Item Type:	Article
Uncontrolled Keywords:	Alliance orientation, performance, public universities, Nigeria.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Prof. Dr. Rosli Mahmood
Date Deposited:	04 Apr 2017 01:52
Last Modified:	04 Apr 2017 01:52
URI:	https://repo.uum.edu.my/id/eprint/21368

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