Saedon, Muhammad Abdul Malik and Ab Salam, Sobihatun Nur and Shaari, Nassiriah (2016) Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users. International Journal of Interactive Digital Media (IJIDM), 4 (1). pp. 24-27. ISSN 2289-4098

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Abstract

Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising, multimedia content can mix with many multimedia elements in order to make an advertisement to be more attractive and persuasive.Therefore, the use of multimedia content should be empowered with persuasion aspect.This paper will emphasize the embedded persuasive multimedia content (PMC) into an advertising that aims to persuade the social media users.Using social media as an advertising tool, the persuasive multimedia content will help advertisers or advertisement creators to enhance social media users’ attention towards the advertising content.

Item Type:	Article
Uncontrolled Keywords:	persuasion, advertising, persuasive advertising, persuasive multimedia content, social media, social media advertising.
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General)
Divisions:	School of Business Management
Depositing User:	Dr. Sobihatun Nur Abdul Salam
Date Deposited:	04 Apr 2017 03:18
Last Modified:	04 Apr 2017 03:18
URI:	https://repo.uum.edu.my/id/eprint/21379

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