Ahmad, Mohd Khairie and Latib, Mahathir and Mohd Hadza @ Othman, Mohd Baharudin (2016) Creativity in disaster communication: #prayforpantaitimur. International Journal of Interactive Digital Media (IJIDM), 4 (2). pp. 40-44. ISSN 2289-4098

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Abstract

At the end of 2014, Malaysia was rocked by the worst floods over the past half century. The states on the east coast of peninsular Malaysia, which consists of Kelantan, Terengganu and Pahang among the worst hit compare to similar disaster in 1971. However, the disparity that existed during this most recent catastrophe is that it happens in the era of communication technology advancement. This scenario has impact tremendously in term of disaster communication behaviour among the public. Thus, the question on how and what impact has the contemporary communication medium such twitter serve during disasters like floods are an interesting and significant question? Twitter hashtag #prayforpantaitimur have been analysed to answer these questions.A sum of 2711 Twitter messages during the first week of the disaster were content analysed.The analysis found that the Twitter messages shared during the disaster is focusing on sharing of information.Current information, reaction to the victims, sharing experiences and fund raising are four categories of twitter messages that were shared during this period of time.In summary, this study provides an empirical understanding of social media used in particular the Twitter during disaster in Malaysia

Item Type:	Article
Uncontrolled Keywords:	comics, comic-based research, learner-generated content, instrument development
Subjects:	P Language and Literature > P Philology. Linguistics T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Mohd. Khairie Ahmad
Date Deposited:	05 Apr 2017 02:37
Last Modified:	05 Apr 2017 02:37
URI:	https://repo.uum.edu.my/id/eprint/21392

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