Ghasham, Abdullah Ahmed Nasser and Nik Abdullah, Nik Ab. Halim and Abd Ghani, Noor Hasmini (2016) The impact of global market environment on the degree of cooperation of international strategic alliances among service firms. International Review of Management and Marketing, 6 (2). pp. 192-198. ISSN 2146-4405

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Abstract

Globalization of market present more challenges and it requires firms to respond by adopting various strategies.One of the strategies is through involvement in international strategic alliances.The objective of this study was to investigate the impact of global market environment factors, which consists of two dimensions namely global market opportunities and global market threats on the degree of cooperation of international strategic alliances.A quantitative study with data collected through survey questionnaire was conducted and the sample of the study consisted of 214 service based companies in Yemen.The findings show a significant positive relationship between the global market opportunities factor and the degree of cooperation of international strategic alliances.In contrast, there is no significant relationship observed between the global market threats and the degree of cooperation. Therefore, firms observing new market opportunities resulting from globalization tend to increase the degree of cooperation of their strategic alliances.

Item Type:	Article
Uncontrolled Keywords:	International Strategic Alliances, Global Market Environment, Global Market Opportunities, Global Market Threat, Service Firms, Yemen
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Dr. Nik Ab. Halim Nik Abdullah @ Abdullah
Date Deposited:	05 Apr 2017 06:25
Last Modified:	05 Apr 2017 06:25
URI:	https://repo.uum.edu.my/id/eprint/21482

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