Yusof, Norhafezah and Awang Hashim, Rosna and Badusah, Jamaludin and Konting, Mohd Majid and Chan, Kian (2015) Communicating change: the five sentiments of change perspective. Jurnal Pengurusan, 35. pp. 87-96. ISSN 0127-2713

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Abstract

This research investigated the reactions of agents and recipients of change toward the introduction of a new co-curriculum model in Higher Learning Institutions (HLIs) in Malaysia.The Five Sentiments of Change framework was used to interpret this introduction of change in the HLIs. Face-to-face interviews were conducted with two groups of participants.The first group consisted of eight experts playing the role of change agents, and the second group was comprised of 13 directors of co-curriculum centers.The latter were the target recipients of the change process.Data collected was categorized into themes, and the findings revealed significant contrasting reactions toward change between newly established and older universities.The present study is one of the few attempts to explain the impact of change on recipients in local HLIs.

Item Type:	Article
Additional Information:	Malay title= Komunikasi Perubahan: Perspektif Lima Sentimen Perubahan
Uncontrolled Keywords:	Communicating Change; Sentiments Change
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	School of Education & Modern Languages
Depositing User:	Prof. Dr. Norhafezah Yusof
Date Deposited:	18 Apr 2017 03:24
Last Modified:	18 Apr 2017 03:24
URI:	https://repo.uum.edu.my/id/eprint/21604

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