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A theoretical and empirical discussion on environmental awareness issue in Malaysia: establishing a viable research framework

Abu Fayyad, Khaled and Ahmad, Mohd Khairie and Ramli, Romlah (2016) A theoretical and empirical discussion on environmental awareness issue in Malaysia: establishing a viable research framework. International Journal of Sciences: Basic and Applied Research (IJSBAR), 30 (4). pp. 318-334. ISSN 2307-4531

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The very aim of this paper is to pull together the statistics and empirical evidence to highlight the current state of environmental awareness issue in Malaysia.Based on the issue heightened, the problem statement is then crystallized.Empirical and theoretical supports were intertwined to explain and justify as to how the potential variables suggested may contribute to the parsimony of the suggested research framework, particularly in the setting of Malaysia.The variables of interest include a dependent variable, environmental awareness; an independent variable, perceived media coverage; two moderators, namely perceived government role and green value respectively. The originality of this paper lays in the combination of these variables in a sole framework, within the specific setting of Malaysia.Specifically, the discussion and introduction of the two moderators would add to the theoretical and empirical body of knowledge, as both have not been examined as moderators in the extant studies which correlate media coverage and environmental awareness.Another contribution of this paper is the empirically-based suggestion as to why media coverage is better examined from the perspective of the end-user, and not the conventional provider-oriented perspective.In this view, the ope rationalization of media coverage is one of that oriented on the end-user, hence perceived media coverage.Towards the end, research questions and objectives were formulated to call for earnest empirical examination.

Item Type: Article
Uncontrolled Keywords: Environment Awareness; Media Coverage; Green Values; Government Role; Malaysia.
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
Divisions: School of Multimedia Technology & Communication
Depositing User: Dr. Mohd. Khairie Ahmad
Date Deposited: 20 Apr 2017 00:51
Last Modified: 20 Apr 2017 00:51
URI: http://repo.uum.edu.my/id/eprint/21743

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