UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Determinants and consequences of corporate communication management: review of the current literature and a conceptual model


Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Determinants and consequences of corporate communication management: review of the current literature and a conceptual model. Jurnal Manajemen Pemasaran, 3 (1). pp. 8-18. ISSN 1907-235X

[img]
Preview
PDF
Available under License Creative Commons Attribution.

Download (90kB) | Preview

Abstract

This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management influences organizational performance. The paper also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance.An integrative framework and a detailed summary table are provided.Three categories of determinants, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified.Future research directions are also offered.The compendium of determinants and consequences of Corporate Communication Management can be used by corporate communication practitioners to segment and target stakeholders.

Item Type: Article
Uncontrolled Keywords: Communication, marketing communication, Corporate Communication
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mr. Bahtiar Mohamad
Date Deposited: 20 Apr 2017 04:33
Last Modified: 20 Apr 2017 04:33
URI: http://repo.uum.edu.my/id/eprint/21815

Actions (login required)

View Item View Item