Siam, Mohammed R. A. (2017) The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions. Journal for Global Business Advancement, 10 (2). p. 158. ISSN 1746-966X

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Abstract

This study aimed to analyse the effect of communication strategy on the relationship between strategy execution and organisational performance of universities.The proposed constructs of independent variables were organisational level of analysis (organisational size, organisational structure, organisational culture, and reward system), and communication strategy. Specifically, the communication strategy was tested as a moderator.In other words, the effects of these three constructs were measured against organisational performance. The study was developed based on general system theory and contingency theory.The total respondents were 236 and all of them are working with the higher education institutions in Palestine. Based on SEM-PLS to analyse the data, the study found that specific strategy execution with a specific communication strategy produced better organisational performance.Finally the findings provide invaluable implication to theory and practice on execution of strategy of service based institutions like universities.

Item Type:	Article
Uncontrolled Keywords:	Higher education; Organisational culture; Organisational performance; Organisational size; Organisational structure; Strategy communication; Strategy execution
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Dr. Mohammed R.A. Siam
Date Deposited:	07 May 2017 01:39
Last Modified:	07 May 2017 01:39
URI:	https://repo.uum.edu.my/id/eprint/21959

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