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Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia


Battour, Mohamed and Ismail, Mohd Nazari and Battor, Moustafa and Awais, Muhammad (2017) Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20 (1). pp. 50-67. ISSN 1368-3500

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Abstract

The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how ‘Religion’ moderates the relationship. The variable ‘Religion’ is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the partial least square indicate that tourism motivations are significantly and positively related to tourist satisfaction.The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.

Item Type: Article
Uncontrolled Keywords: Islam; Malaysia; motivations; pilgrimage; Religion; satisfaction
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
G Geography. Anthropology. Recreation > G Geography (General)
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 07 May 2017 07:08
Last Modified: 07 May 2017 07:08
URI: http://repo.uum.edu.my/id/eprint/21980

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