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Determinants of intention to visit Phuket, Thailand


Madden, Ketwadee and Rashid, Basri and Zainol, Noor Azimin (2017) Determinants of intention to visit Phuket, Thailand. Ottoman: Journal of Tourism and Management Research, 2 (1). pp. 31-43. ISSN 2149-6528

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Abstract

The purpose of this paper is to evaluate the impacts of the determinants, such as external motivation, internal motivation, word of mouth and perceived risks on intention to visit. The hypotheses were tested using quantitative research methodology. The sample of randomly drawn 400 respondents from the international tourists landing at the international airports, Suvarnabhumi and Don Mueang over a period of three months in early 2016 was used for data collection.The main finding was that there is a significant impact of all the four independent variables on the intention to visit, individually and jointly.In terms of impact, the research provides a clear guidance for the marketing of a tourist destination based on the results from Phuket.This paper clearly shows importance of word of mouth and perceived risk of travel apart from the push and pull factors coming from motivation theory.

Item Type: Article
Uncontrolled Keywords: Intention to visit, External motivation, Internal motivation, Word of mouth, Perceived risk of travel
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of Tourism, Hospitality & Environmental Management
Depositing User: Dr. Basri Rashid
Date Deposited: 29 May 2017 08:15
Last Modified: 29 May 2017 08:15
URI: http://repo.uum.edu.my/id/eprint/22101

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